British American Tobacco's strategy: Building a 'smokeless world' while cigarette sales fall
[The Mercury - South Africa] - 14/02/2026
British American Tobacco reported a strategic shift towards reduced-risk products, with smokeless consumer numbers growing 16% to 34.1 million in 2023 while cigarette sales declined by 8%. The company aims for 50 million smokeless product users by 2030, while still generating substantial revenue (…)
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