Superbalist Adopts Generative Engine Optimization to Future-Proof E-commerce

[IT News Africa - Africa] - 4/02/2026
As online fashion retail becomes increasingly influenced by AI-generated search and shopping experiences, South Africa’s fashion platform, Superbalist, is actively investing in Generative Engine Optimization (GEO)—a new frontier in e-commerce visibility. While traditional SEO focuses on ranking (…)
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In South African newspapers

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