From local concept to global force: Sneaker Lab’s journey with founder and CEO Jo Farah
[Mail & Guardian - South Africa] - 6/10/2025
What began as a small South African concept has grown into a globally recognised brand that bridges science, sustainability, and street culture. Founded by Jo Farah, Sneaker Lab has become a pioneer in probiotic biotechnology for fashion care, leading international collaborations with names like (…)
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