AI-generated influencers are here and they look real — are we falling for it?

AI-generated influencers are here and they look real — are we falling for it?

[Times Live - South Africa] - 30/07/2025
She’s got icy blue eyes, flawless skin and a fashion feed that would make any influencer jealous. But Mia Zelu, the Instagram star who recently “attended” Wimbledon, isn’t real. She’s an AI-generated character with 169,000 followers and counting.
... Article published by "Times Live" (South Africa), read more
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