Bridging the Gap: Business Intelligence in Marketing and Customer Analytics

Bridging the Gap: Business Intelligence in Marketing and Customer Analytics

[South Africa Today - South Africa] - 10/07/2025
In a world where data is king, the convergence of business intelligence and customer analytics has emerged as a defining influence on contemporary marketing strategies. Companies are now relying more and more on data-driven insights to maximize campaigns, improve customer segmentation, and (…)
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